{"id":706,"date":"2025-02-03T11:10:07","date_gmt":"2025-02-03T11:10:07","guid":{"rendered":"https:\/\/blogs.kit19.com\/Manual\/?page_id=706"},"modified":"2025-02-07T10:52:00","modified_gmt":"2025-02-07T10:52:00","slug":"marketing-sequencing","status":"publish","type":"page","link":"https:\/\/blogs.kit19.com\/Manual\/marketing-sequencing\/","title":{"rendered":"Marketing Sequencing"},"content":{"rendered":"\t\t

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Marketing Sequencing Kit19 Manual<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Automate your marketing campaigns and lead generation to ensure no opportunity is missed, improving overall business performance.<\/p>
Step 1<\/strong><\/span>:= click on left side menu bar then click on sells and choose the segmentation option.<\/p>
Segmentation<\/span>:-<\/strong>Segmentation means dividing data based on its source. For example, figuring out where the data is coming from, like:<\/p>
Leads<\/span>: <\/strong>New potential customers.<\/p>
Enquiries<\/span>: <\/strong>People asking for more information.<\/p>
Conversions<\/span>: <\/strong>People who made a purchase or took action.<\/p>
It\u2019s a simple way to organize and track where your customers are in the sales process. Why It\u2019s Useful:<\/p>
Helps target the right peaple.<\/li>
Makes marketing more effective.<\/li>
Saves time and money.<\/li>
Increases customer satisfaction because you offer what they need.<\/li>
In short, segmentation helps you sell smarter, not harder!<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Step 2<\/span>:- <\/strong>Click on right side (+) icon and segregate the data based on target audience<\/p>
In Type:- we select those option we want to segregate (Lead, Enquiry, Conversions)<\/li>
Criteria name:- it is basically for own understanding that data coming from which part of source.<\/li>
Field name :- In this option we choose the name of field like Lead details, Score, Current state, country, pin code etc.<\/li>
Operator :- In this we have few drop down option like<\/li>
Contains<\/li>
Does not Contains<\/li>
Start with<\/li>
Does not start with<\/li>
End with<\/li>
Does not end with<\/li>
Equal to<\/li>
Does not equal to<\/li><\/ul>
Value<\/span> <\/strong>:- Type value according to the field name<\/li><\/ul>
Step 3<\/span>:- <\/strong>After Filling all the required filled click add option and then save the record which we filtered.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Step 4<\/span> :- <\/strong>After click on save option we redirected to the next page which is criteria list<\/span>.<\/strong><\/p>
Step 5<\/span>:- <\/strong>If you want to see the filtered data of segment then click on eye icon which would automatically show that how many leads, enquiry, and conversion are in your segmentation.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Note:- After creating the segmentation next step his to set the marketing sequence<\/strong><\/span><\/p>
A marketing sequence is a series of marketing messages sent to a target audience at a set schedule. It can be used to engage the audience, make them aware of a brand, and encourage conversions<\/em>.<\/p>
Step 1<\/span>:-<\/strong>To create marketing sequence click on Dashboard Marketing Marketing Sequences.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Step 2<\/span>:- <\/strong>Click on right side (+) icon after click Sequence master page will be open.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In sequence master page we have following options:-
Sequence type:-
General<\/li>
Other Activity<\/li>
Mass lead<\/li>
Mass enquiry<\/li><\/ol><\/li><\/ul><\/li><\/ul>
Sequence Name<\/li>
Action Type<\/li>
Time interval<\/li>
Time Unit<\/li>
Hours<\/li>
Days<\/li><\/ul>
Step 3<\/span>:- <\/strong>After all the fields are fill then click on \u2018add\u2019 button the save the sequence.<\/p>
Step 4<\/span>:- <\/strong>Whatever lead we get, we filter it through segmentation and apply marketing sequence on it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Step 5<\/span>:- <\/strong>After selecting all the leads, we have to apply sequencing, then after choosing the marketing sequence, we have to apply the sequence.<\/p>\n
Regarding the marketing sequence Visit:-<\/span><\/span> Video 1<\/a><\/h1>\n
Regarding the Segmentation Visit:-<\/span><\/span> Video 2<\/a><\/h1>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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Marketing Sequencing Kit19 Manual Automate your marketing campaigns and lead generation to ensure no opportunity is missed, improving overall business performance. Step 1:= click on left side menu bar then click on sells and choose the segmentation option. Segmentation:-Segmentation means dividing data based on its source. For example, figuring out where the data is coming<\/p>\n
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