Frequently Asked Questions (FAQ)
Kit19
What is the full form of Kit19?
-Kit19 is an abbreviation of “Keep in touch”.
What business is Kit19 into?
–Kit19 is a business automation software.
Lead Generation
Lead generation is a process of attracting or generating consumer interest for a product or service with a goal to turn that interest into a sale.
What is the importance of Lead generation for us?
It is an important part of the sales funnel, as it helps the ‘Demo Done’ team qualify these potential customers and nurture them through the buying process.
What is the most important thing in generating Leads?
The most important aspect is identifying the correct/right audience for our product. Identifying the right audience would not only help the ‘Demo Done’ team to utilize their time effectively but also the conversion would increase as well.
Steps to follow for Lead generation-Demo Fix
Pre requisites-
-Identifying industry//which industries are more suitable for our product.
-Industry specific needs
-Current industry patterns
-Identifying industry wise pain areas
-Industry specific clients with us-Big tickets, Big brands, Location, No. of industry clients.
-Search the customer profile. Take whatever first hand information available in open source. ex-Website, google reviews etc.
Understanding Customer Needs
Ask for exact business nature
Probing questions
Directly – If the customer seems comfortable and easy to talk to.
Indirectly – Ask indirect probing questions i.e. How do you track your employees on field/office.? Going ahead you can ask how many are on field and how many are in office. This will give you an idea regarding the number of employees.
How do you get leads and shortlist them for further processing? This will give you an idea if the client is using any software and whether it is automated or not.
Try understanding the pain areas. Suggest how it can be addressed by Kit19. Brief about our product addressing the pain areas and telling them briefly other modules that we have.
Guide them to take the Demo for better understanding. Fix up a specific time for the Demo.
Enter the Demo fix entry into CRM only if a specific time has been decided. If the client is not sure about when, then keep it as followup and not Demo fixed.
Try understanding how much time the client would be able to decide on implementation if they like our software.
Real estate
How to Search Google or other portals for generating enquiries.
Keywords are most important.
General searches may not fetch desired results
Just calling on general searches like ‘real estate players in ‘region’ may not be fruitful.
Use specific location, segment searches i.e Residential promoters in region, Commercial building construction companies/contractors. Real estate websites can be used to get the names of various promoters and then company search can be conducted in google.
Script
Good Morning! This is Sharad calling from Kit19. We help businesses to grow through adopting automation as per MSME guidelines. We are a SAAS based omni channel software business automation company offering CRM, Whatsapp API, bulk sms and emails, Staff productivity , location tracking etc.We have a lot of clients in the Real Estate sector who have increased their Sales by increasing leads and streamlining operations by using our automation Software. I see that you are based out of Delhi and we are serving quite a few Real estate clients in Delhi like -XYZ, ABS. We also have clients pan India like-(Name some big clients).
What are the key feature to be concentrated upon?
Lead capturing from different sources in single platform
Automated replies/connection with customers by Sms/Email/whatsapp
We are official partners of Meta
Automated catalog sharing with customers
Auto followup
Customer engagement automation in their existing database.
Hot leads filtration
Task assignment to staff
Field sales staff tracking through geo fencing
Quotation and Invoice / bill generation
Dos and Don’ts
Preparation – Always update yourself with the product and newly introduced features. Read about the industry that you will be calling to. Get accustomed to the technical terms and use them frequently to look professional.
Positive – Always be positive and sound positive. Be enthusiastic on calls. Calls sounding lethargic will never get a good response.
Don’t interrupt – Never interrupt customers in a hurry to explain your product. Frequent interruptions may frustrate customers and prevent them from listening to the information being shared by you. Listen to them patiently to understand needs.
Probe – Probe instead of asking direct questions which may irate customers. Asking right questions/probing would give the desired results.
Possible probing/questions to understand the needs
Which Portals are you registered with?
How do you get your leads?
How do you manage your leads?
Are your leads followed up on time?
Do you have an automated periodic followup of leads or customer engagement Process?
How do you manage your business calls?
How do you assign tasks to your team?
How do you follow up on tasks for closure?
How do you track your staff productivity?
How do you track your field and inside office staff working?